Here are my takeaways for Apple’s September 9, 2025 event. It is not a comprehensive list of everything they announced, but what I thought was interesting.

Air Pods Pro 3

• Heart rate monitor • 4× better Active Noise Cancelling (ANC) • Language translation • Includes 5 ear tips • 8 hours of battery with ANC on • 10 hours of battery with transparency on • Same $249 price tag

Apple watch

Series 11

• 5G connectivity
• 24-hr. battery life
• Hypertension notifications
• Sleep score

SE 3

• 18 hr. battery life
• Supports fast charging
• 15 minute charge can get you up to 8 hours of battery
• 5G connectivity
• Sleep Apnea notifications
• Sleep score

Ultra 3

• Larger screen
• 42 hours of battery life
• 5G connectivity
• Satelite comms.
• Hypertension notifications
• $799

iPhones

iPhone 17

• Comes in 5 colors
• 6.3 inch display
• Pro-Motion (120 Hz)
• 3,000 nits peak brightness
• 8 more hours of battery
• 20 minutes of charging can get you up to 50% battery
• 48 MP Fusion camera
• 2x telephoto
• 24 MP default camera
• Front Center Stage camera has square sensor (2x)
  • 18 MP front camera
  • Image stabilization on front cam.
• 256 GB base model

iPhone Air

• 5.6 mm thick
• 6.5 inch display
• Pro-Motion display
• 3,000 nits peak
• ceramic shield on front and back
• New “plateau” on the back houses rear and front cameras, silicon and speaker
• Frame is Titanium
• Comes in 4 colors
• A 19 Pro CPU
• N1 wireless chip
• C1X Modem
• 48 MP Fusion camera
• Dual capture video using front and rear cameras simultaneously
• eSIM worldwide
• “All Day Battery Life”
• Accessories
  • magsafe battery pack
  • clear case
  • bumper
  • cross body strap

iPhone 17 Pro

• Aluminum Unibody
• vapor chamber for cooling
• comes in 3 colors… silver, blue, orange
• A19 Pro CPU
• ceramic shield on front and back.
• 39 hours of video playback
• 18 MP Center Stage front camera
• All 3 rear cameras are 48 MP and are Fusion
• 4× zoom at 100mm and 8× zoom at 200mm