Kodak Quietly Begins Directly Selling Kodak Gold and Ultramax Film Again
It is probably too soon to say how big of a deal this is, but it is at least exciting for people who are in the resurgent film photography hobby, who are desperate for any sign that companies are interested in launching new products, creating new types of film, or building more production capacity in an industry where film shortages and price increases have been the norm for a few years.
I remember back in the day when I was learning to shoot film. My parents would take me to the local drugstore where we’d buy Kodak Gold film. Man, that sentence makes me sound and feel so old. Anyway, those rolls came in either 24 or 36 exposures, and I had to make every single shot count. Once I’d finished a roll, we’d take it to Eckerd or whatever drugstore was nearby to get it developed.
Kodak has always held a special place in my heart, mainly because of nostalgia. After a decade away from direct sales, I’m thrilled they’re making a comeback.